The better your site structure, the better your chance of ranking higher in the search engines. If you are intentional and careful with your site structure, you will create a site that achieves search excellence. In this article, I share some of the best advice on creating a powerful site structure. The tips below will help you create a site that appeals to users, gets crawled and indexed by spiders, and delivers the best SERP listings and rankings possible. When you take away the colors, fonts, kerning, graphics, images, and white space, good site design is really about a great structure. Thus, a strong and logical site structure is cognitively satisfying to users. As you know, the more appealing your site to users, the more appealing it is to search engines, too. By contrast, when a user finds a site that they like — i. An accurate site structure can reduce bounce rate and improve dwell time, both of which will lead to improved rankings.
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Structured data guidelines
2. Build a Sound Structure for the Future
Web designers and developers often work separately from those who focus more on strategy for SEO, paid media, or social media. There are a lot of reasons why this occurs large companies with independent teams lacking full communication, outsourcing to vendor, etc. As a result sometimes there are misunderstandings and questions about what digital strategists do. Technically no. You can certainly set up a website with all interior pages published directly after the root domain, perhaps if you have only a handful of pages on a small site. There is no additional SEO benefit however to setting it up this way. If you have enough content that falls under different categories, you are going to be using a directory structure. Users are accustomed to a folder structure on websites. It helps to continue that trend to prevent any negative user experience on your site.
Six steps to creating site structure
And when it comes to your website, your URLs are often the first thing Google and customers will see. URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to their desired destinations. Neither Google nor your site visitors will appreciate those. So they are worth getting right. But getting URL structure right involves a complex blend of usability and accessibility factors, along with some good old-fashioned SEO. Although there is no one-size-fits-all approach, there are some rules we can all follow to get the most out of our URLs and set our sites up for future SEO success. Every time you launch a page on your domain, it should have a purpose. Whether transactional, informational, or administrative, its reason for existence should be clear at the outset. The most descriptive of these — the term that gets to the nub of what this page is about — should be included in the URL, close to the root domain.
A site's URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans when possible, readable words rather than long ID numbers. Consider using punctuation in your URLs. Overly complex URLs, especially those containing multiple parameters, can cause a problems for crawlers by creating unnecessarily high numbers of URLs that point to identical or similar content on your site. As a result, Googlebot may consume much more bandwidth than necessary, or may be unable to completely index all the content on your site. Never used Search Console before? Start here, whether you're a complete beginner, an SEO expert, or a website developer.